Business Model Canvas – 9 Steps [Comprehensive Guide]

The business world is constantly evolving, and entrepreneurs and established companies alike are always seeking innovative ways to create and capture value.

The Business Model Canvas (BMC) is a strategic management tool that provides a visual representation of a business model.

It allows organizations to systematically analyze and communicate their business model in a structured and concise manner.

Below we explore the concept of the Business Model Canvas, its components, and its significance in modern business.

What is the Business Model Canvas?

The Business Model Canvas, often referred to as BMC, is a strategic framework developed by Alexander Osterwalder and Yves Pigneur in their book “Business Model Generation.”

It offers a holistic view of a business’s key elements and how they interact to create, deliver, and capture value.

The canvas is designed to be simple and user-friendly, enabling individuals and teams to visualize and discuss their business models effectively.

Components of the Business Model Canvas

The Business Model Canvas consists of nine key building blocks:

  1. Customer Segments: This block defines the different groups of customers or market segments that a business targets. Identifying and understanding customer needs and preferences is crucial for tailoring products or services to specific market segments.
  2. Value Proposition: The value proposition describes the unique value that a business offers to its customers. It answers the question of why customers would choose a particular product or service over alternatives available in the market.
  3. Channels: Channels represent the means through which a business reaches and interacts with its customers. This includes distribution channels, communication channels, and sales channels. Effective channel selection and management are essential for delivering the value proposition to the target customers.
  4. Customer Relationships: This block focuses on the nature of the relationships a business establishes and maintains with its customers. It encompasses the strategies and approaches used to acquire, retain, and enhance customer loyalty and satisfaction.
  5. Revenue Streams: Revenue streams describe the ways in which a business generates income from its customer segments. It involves identifying the pricing models, revenue sources, and the overall monetization strategy of the business.
  6. Key Resources: Key resources refer to the strategic assets and capabilities required to deliver the value proposition and operate the business. These can include physical assets, intellectual property, human resources, or strategic partnerships.
  7. Key Activities: Key activities represent the core actions and processes that a business must perform to create and deliver its value proposition. It includes activities such as product development, production, marketing, and customer service.
  8. Key Partnerships: Key partnerships involve collaborations and alliances with external entities that are essential for the success of the business model. This can include suppliers, strategic alliances, joint ventures, or other ecosystem partners.
  9. Cost Structure: The cost structure defines the various costs and expenses incurred in operating the business model. It includes both fixed and variable costs, such as production costs, marketing expenses, and overhead costs.

The Business Model Canvas – 9 Steps to Creating a Successful Business Model – Startup Tips

Using the Business Model Canvas

The Business Model Canvas serves as a versatile tool that can be used in various stages of a business’s lifecycle. It can be employed by startups to design and iterate their business models, or by established companies to analyze and optimize their existing models. The canvas facilitates collaboration, as teams can work together to brainstorm and refine their business strategies.

What Are Business Model Canvas Templates?

A variety of Business Model Canvas templates are available, both in physical and digital formats.

These templates provide a ready-to-use framework for capturing and organizing the key elements of a business model.

They typically consist of a large whiteboard or a printed canvas divided into the nine building blocks.

Business Model Canvas Example

To illustrate the application of the Business Model Canvas, let’s consider an example of an e-commerce platform:

  1. Customer Segments: In this case, the customer segments could include individual consumers, small businesses, and large enterprises.
  2. Value Proposition: The platform’s value proposition could be offering a wide range of products, competitive prices, and a seamless online shopping experience.
  3. Channels: The e-commerce platform could leverage online channels, such as a website and mobile app, to reach customers. It may also incorporate offline channels, such as partnerships with physical retail stores.
  4. Customer Relationships: The platform could focus on building personalized customer relationships through targeted marketing campaigns, loyalty programs, and excellent customer support.
  5. Revenue Streams: The revenue streams for the platform may come from commissions on sales, subscription fees, or advertising revenue.
  6. Key Resources: Key resources could include a robust online platform, a large product inventory, advanced analytics tools, and a skilled workforce.
  7. Key Activities: Key activities may involve website development and maintenance, supply chain management, marketing and advertising, and customer service.
  8. Key Partnerships: The e-commerce platform could establish partnerships with product suppliers, logistics companies, payment processors, and digital marketing agencies.
  9. Cost Structure: The cost structure may include expenses related to technology infrastructure, employee salaries, marketing campaigns, and customer acquisition.

By populating each block of the canvas, businesses can gain a comprehensive understanding of their model and identify areas for improvement and innovation.

Introduction to the Business Model Canvas

The Lean Business Model Canvas

In addition to the traditional Business Model Canvas, there is also the Lean Business Model Canvas.

The lean approach focuses on minimizing waste and maximizing value creation.

The Lean Canvas, developed by Ash Maurya, is a variation of the Business Model Canvas that places more emphasis on problems, solutions, key metrics, and competitive advantages.

It is particularly useful for startups and entrepreneurs looking to validate and iterate their business ideas quickly.


The Business Model Canvas provides a structured and visual representation of a business model, enabling organizations to analyze, communicate, and innovate their strategies effectively.

By considering the nine key building blocks and their interconnections, businesses can gain insights into their value proposition, customer segments, revenue streams, and resource allocation.

Whether using the traditional Business Model Canvas or the lean variation, this tool empowers entrepreneurs and established companies to adapt and thrive in today’s dynamic business environment.


FAQs – Business Model Canvas

1. What is the Business Model Canvas?

The Business Model Canvas is a strategic management tool used to visualize and describe a business model in a concise and structured manner.

It provides a framework for analyzing and documenting key components of a business, such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partners, and cost structure.

It helps entrepreneurs, startups, and established companies to understand, communicate, and iterate their business models effectively.

2. How can I use the Business Model Canvas template?

The Business Model Canvas template consists of nine building blocks that need to be filled out.

These blocks include Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partners, and Cost Structure.

To use the template, start by identifying and defining each component based on your business.

Use sticky notes or digital tools to add information to each block. Collaborate with your team to discuss and refine the content, ensuring alignment and coherence across the entire canvas.

3. What is the strategyzer Business Model Canvas?

The Strategyzer Business Model Canvas refers to the original Business Model Canvas developed by Alexander Osterwalder, Yves Pigneur, and Alan Smith.

It is the result of extensive research and has become a widely adopted framework for visualizing and designing business models.

Strategyzer is the name of the company founded by Alexander Osterwalder and Yves Pigneur, and they provide various tools, resources, and workshops related to business model innovation and strategy.

The Strategyzer Business Model Canvas is often used interchangeably with the term “Business Model Canvas” itself.

4. How can I explain the Business Model Canvas to others?

To explain the Business Model Canvas to others, you can follow these steps:

  1. Start with an overview: Briefly introduce the purpose and benefits of the Business Model Canvas as a tool for visualizing and designing business models.
  2. Describe the building blocks: Explain each of the nine building blocks, including Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partners, and Cost Structure. Provide examples or relate them to your specific business context.
  3. Emphasize the interdependencies: Highlight how the building blocks are interconnected and influence each other. Explain that optimizing one block may impact others and that a coherent and well-aligned business model is crucial for success.
  4. Demonstrate with examples: Share real-world examples of companies or industries that have used the Business Model Canvas successfully. Showcase how it helped them understand their business model, identify opportunities, or pivot their strategies.
  5. Encourage collaboration: Emphasize that the Business Model Canvas is a collaborative tool meant to be used with teams or stakeholders. Encourage others to actively participate in filling out the canvas and foster discussions around various components.
  6. Address questions and provide resources: Answer any specific questions people may have and direct them to additional resources, such as books, websites, or workshops, where they can delve deeper into the Business Model Canvas methodology.

5. How does the Business Model Canvas relate to the Lean Startup methodology?

The Business Model Canvas is closely aligned with the Lean Startup methodology, which emphasizes iterative and customer-centric approaches to building businesses.

The Lean Startup methodology encourages entrepreneurs to develop and test hypotheses about their business model by creating a minimum viable product (MVP) and obtaining feedback from customers.

The Business Model Canvas serves as a visual tool to articulate and validate the assumptions underlying the business model.

It enables entrepreneurs to quickly pivot or make adjustments based on the insights gained from customer feedback and market validation.

6. What are the key resources in the Business Model Canvas?

Key resources in the Business Model Canvas refer to the crucial assets and capabilities that a business needs to operate effectively.

These resources can be physical, financial, intellectual, or human in nature.

Examples of key resources include manufacturing facilities, technology infrastructure, patents or trademarks, strategic partnerships, talented employees, or access to specific distribution channels.

Identifying and leveraging key resources is essential for creating and delivering value to customers and maintaining a competitive advantage.

7. How does customer relations fit into the Business Model Canvas?

Customer relations in the Business Model Canvas represent the types of relationships a business establishes and maintains with its customers.

It includes activities and strategies aimed at acquiring, retaining, and growing customer relationships.

Examples of customer relationship types include personal assistance, self-service, automated support, communities, or co-creation platforms.

The choice of customer relationship strategies depends on the nature of the business, target customer segments, and the desired level of engagement with customers throughout their journey.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *